How would you improve the search experience in an e-commerce app?
Model answer
Model answerSearch in e-commerce fails when users know what they want but the system doesn't understand them. I'd separate three distinct jobs: exact item search, browsing with vague intent, and reordering a past purchase. Each needs a different interaction model. For fuzzy intent, I'd invest in visual search and filter-first navigation rather than keyword matching. Success metric: search-to-cart rate by intent type.
Framework · Jobs-to-be-Done
- JThree distinct jobs
Exact search, browsing, and reorder — each needs its own UX - TTime to right result
How many taps to find the right item? Reduce this per intent type - BBarriers
Spelling errors, mismatched terminology, no filter entry point - DDesign by intent
Route users to the right mode based on query signals — not one-size search box
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