ENTR

Design an app for elderly users to video call their family.

Model answer

Model answerThe key insight is that the user's definition of 'ease' is completely different from typical users. No app icons, no login, no settings. My design: one big button per family member with their photo. Press it, it calls. That's it. For setup, the family member does everything remotely. I'd measure success by call frequency and whether users can make a call independently after one week.

Framework · CIRCLES Method

  1. CComprehend the Situation
    Elderly users: cognitive load, motor skills, fear of breaking things
  2. IIdentify the Customer
    Primary: elderly user. Secondary: adult children who handle setup
  3. RReport Customer Needs
    Ultra-simple UI, large targets, no error states, family-managed setup
  4. CCut through Prioritization
    One feature: video call. Remove everything else
  5. LList Solutions
    Photo buttons, voice activation, family app for remote setup
  6. EEvaluate Trade-offs
    Voice has reliability issues; photo buttons are universal
  7. SSummarize Recommendation
    Photo-button home screen, family-side setup app, zero user configuration

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