ENTR

How would you prioritize features for a product with two very different user segments?

Model answer

Model answerTwo segments means two different value propositions — and potentially two different products in disguise. My first step: quantify the size and revenue potential of each segment. Then map features to segments — which features serve both, which serve only one? I'd use RICE scoring within each segment, then compare cross-segment. A feature that scores 80 for segment A might be more valuable than one scoring 100 for segment B if segment A drives 70% of revenue.

Framework · RICE Framework

  1. RReach
    How many users in each segment does this feature affect?
  2. IImpact
    How much does it move the needle for their specific jobs-to-be-done?
  3. CConfidence
    How sure are we this will work? Validate with each segment separately
  4. EEffort
    Effort often scales with segment-specific customization — factor that in honestly

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