You're the PM for Instagram Stories. How would you improve it?
Model answer
Model answerI'd start by defining the problem: what job does Stories serve that Feed doesn't? It's ephemeral, authentic, low-stakes expression. The tension is that it's become high-production for many users, defeating that purpose. I'd explore a 'raw mode' — no filters, 15 seconds, voice-first — to reclaim authenticity. My hypothesis: this increases daily posting frequency for passive viewers who feel Stories are too much work.
Framework · CIRCLES Method
- CComprehend the Situation
Define what Stories uniquely does vs Feed, Reels, and DMs - IIdentify the Customer
Active posters vs passive viewers — very different needs - RReport Customer Needs
Passive viewers want to share but feel the bar is too high - CCut through Prioritization
Focus on lowering posting friction, not improving consumption - LList Solutions
Raw mode, voice Stories, 1-tap moods, automated highlights - EEvaluate Trade-offs
Raw mode risks low-quality content — test with power users first - SSummarize Recommendation
Launch raw mode as opt-in experiment, track posting frequency uplift
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