ENTR

Design a feature that helps users build a habit inside a wellness app.

Model answer

Model answerHabit formation needs three things: a trigger, a routine, and a reward. I'd design a daily check-in flow that is contextual (notification at the user's chosen time), minimal (one tap to log), and satisfying (streak visualization + brief positive feedback). The reward loop matters as much as the action. I'd measure 7-day and 30-day streak retention as leading indicators of long-term habit formation.

Framework · HEART Framework

  1. HHappiness
    Does the daily check-in feel rewarding, not like a chore?
  2. EEngagement
    What's the daily open rate on notification days vs non-notification days?
  3. AAdoption
    What % of new users complete at least 7 consecutive days?
  4. RRetention
    Do streak holders retain at meaningfully higher rates at 30 and 60 days?
  5. TTask Success
    Can users log in under 10 seconds? Friction kills habits

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