Design a feature that helps users build a habit inside a wellness app.
Model answer
Model answerHabit formation needs three things: a trigger, a routine, and a reward. I'd design a daily check-in flow that is contextual (notification at the user's chosen time), minimal (one tap to log), and satisfying (streak visualization + brief positive feedback). The reward loop matters as much as the action. I'd measure 7-day and 30-day streak retention as leading indicators of long-term habit formation.
Framework · HEART Framework
- HHappiness
Does the daily check-in feel rewarding, not like a chore? - EEngagement
What's the daily open rate on notification days vs non-notification days? - AAdoption
What % of new users complete at least 7 consecutive days? - RRetention
Do streak holders retain at meaningfully higher rates at 30 and 60 days? - TTask Success
Can users log in under 10 seconds? Friction kills habits
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