How would you prioritize building for power users vs. new users?
Model answer
Model answerThis is a strategic choice, not just a prioritization exercise. Power users drive revenue and word-of-mouth but are a small segment. New users drive growth but have high churn. The answer depends on your stage: early-stage should obsess over power users. Growth-stage needs to fix the new user experience or growth becomes a leaky bucket. I'd look at our retention curve: if week-1 retention is below 25%, new user experience is the priority, full stop.
Framework · Retention Analysis
- RRetention benchmark
Week-1 retention under 25%? New users. Over 40%? Power users have more upside - SStage of company
Early: depth for power users. Growth: breadth for new users - VValue concentration
What % of revenue comes from power users? If >60%, don't neglect them - BBoth is valid
Different squads can work in parallel — this isn't always either/or
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