ENTR

How would you explain your product roadmap to an engineer who thinks all roadmaps are a waste of time?

Model answer

Model answerI wouldn't argue for roadmaps — I'd ask what problem they've had with them before. Usually the complaint is that roadmaps are treated as commitments that don't change. I'd reframe: this roadmap is a set of bets, not a promise. Each item represents a hypothesis about what will drive user value. Engineers shape those bets too — their input on effort changes prioritization. The roadmap isn't done to engineers; it's built with them.

Framework · Stakeholder Buy-in

  1. LListen first
    Ask what their experience with roadmaps has been — understand the real objection
  2. RReframe as bets
    Roadmaps are hypotheses, not promises — this is a critical framing shift
  3. IInvolve them
    Engineers influence prioritization through effort estimates — make that explicit
  4. AAcknowledge impermanence
    A good roadmap changes. Communicate the why when it does

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