How do you create a product culture in a team that's historically been execution-focused?

Model answerExecution-focused teams have often been rewarded for shipping, not for learning. Changing that culture means changing what gets celebrated. I'd start small: introduce a 'learning review' after every major launch — not a post-mortem but a standard practice. Celebrate teams that discovered their hypothesis was wrong, because that's learning. Over time, I'd hire for curiosity and make discovery work visible in planning cycles.