ENTR

How do you align multiple product teams around a single company strategy?

Model answer

Model answerMisalignment between product teams is usually a symptom of unclear strategy at the top. My approach: make the strategy explicit enough that teams can make local decisions aligned with it, without asking upstairs. That means defining not just what we're building, but what we're explicitly not building. I'd run a quarterly cross-team forum where each team presents their bets and how they connect to the strategy. Visible alignment beats coordinated alignment.

Framework · Stakeholder Alignment

  1. SStrategy legibility
    Can every team explain how their work connects to company strategy? If not, the strategy is too vague
  2. TTrade-off clarity
    Define what we're NOT doing — that's where most misalignment hides
  3. AAlignment forum
    Quarterly cross-team review of bets and dependencies — visible > coordinated
  4. RRapid conflict resolution
    Define who breaks ties. Ambiguity at the team level is expensive

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