ENTR

How would you handle a situation where two squads are optimizing for conflicting metrics?

Model answer

Model answerConflicting metrics between squads usually reveals a strategy problem, not a metrics problem — the squads are optimizing for different things because the company hasn't been clear about what matters most. My approach: bring both squads together, map how each metric connects to the company north star, and find the conflict explicitly. Then resolve it at the strategy level: what's the priority order? Once that's clear, adjust metrics to reflect it.

Framework · Metric Governance

  1. DDiagnose the root cause
    Conflicting metrics = unclear strategy. Fix the strategy, not the metrics
  2. NConnect to the north star
    Map each squad's metric to the company-level goal — where do they diverge?
  3. TTrade-off decision
    Force a priority call: which metric wins when they conflict? That's a leadership decision
  4. RRedesign incentives
    After clarity: update team goals so optimization is complementary, not competitive

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