How would you define success for a new user onboarding flow?
Model answer
Model answerSuccess for onboarding isn't completion rate alone — it's whether users reach their 'aha moment' and come back. I'd define a composite: completion rate × day-7 retention rate. If users complete onboarding but don't return in 7 days, the onboarding lied to them. My north star: the action most correlated with 30-day retention — whatever that is, onboarding should drive users to do it.
Framework · HEART Framework
- HHappiness
Do users feel confident after onboarding? Post-flow survey - EEngagement
Do they engage with core features in the first session? - AAdoption
What % complete onboarding and take the key activation action? - RRetention
Day-7 retention is the real test of onboarding quality - TTask Success
Can users complete onboarding without confusion or support contact?
Related questions
- What metrics would you track for a social sharing feature?
- What is the difference between a vanity metric and an actionable metric?
- What is a cohort analysis and when would you use it?
- You launch a feature and usage is lower than expected. How do you investigate?
- How would you measure the health of a mobile app?