ENTR

Tell me about a time you had to influence a group without direct authority. How did you build consensus?

Model answer

Model answerI proposed a major change to our mobile-first strategy but it touched engineering, design, and marketing. I didn't have authority over those teams so I spent time understanding each team's constraints and goals. I drafted a proposal addressing their concerns, built a business case showing ROI, and socialized it in one-on-ones before the broader meeting. I also recruited a senior leader as a sponsor. By the time of the decision meeting I had built momentum and alignment.

Framework · Influence Without Authority Framework

  1. UUnderstand Stakeholder Goals
    Listen to what matters most to each team and leader
  2. BBuild a Compelling Case
    Use data and business rationale, not opinion
  3. SSocialize Early
    Have one-on-ones before large meetings to address concerns
  4. FFind Champions
    Identify leaders who support your vision and can amplify it
  5. CCreate Momentum
    Build consensus gradually so by decision-time you have alignment

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