How would you define the north star metric for a food delivery app?
Model answer
Model answerThe north star should capture the core value exchange. For food delivery: 'successful deliveries per month per active user' — it captures frequency, reliability, and user value simultaneously. A delivery is only 'successful' if rated positively or not complained about. This metric dies if supply drops, demand drops, or quality drops — which makes it a good early warning system. I'd pair it with a leading indicator: session-to-order conversion rate.
Framework · North Star Framework
- NName the value
What core value does your product deliver? That's what to measure - SSingle metric
One number everyone rallies around — avoids metric gaming - FForward-looking
Pair with a leading indicator that predicts the north star 2–4 weeks ahead
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